Google officially rolled out a feature on both iOS and android which will automatically delete users’ location history, if they like better to. The tech giant had declared the feature in may this year.
Users will currently opt for a time limit – 3 or 18 months — that the tech giant will store their location. afterward any information older than which will automatically be deleted on an in progress basis.
In a blog post, simply ahead of its annual developer conference, Google I/O 2019, Google had aforesaid that the location history helps the corporate build helpful recommendations to its users. However, the corporate said users might want easier controls to manage their location data.
“We work to stay your information non-public and secure, and we’ve detected your feedback that we’d like to provide easier ways that for you to manage or delete it,” the tech giant wrote.
The feature comes after concerns from some specialists on however Google uses location data. an investigation by Associated Press in april 2018 had discovered that a lot of Google services on android devices and iPhones store users’ location information even once they need opted for the privacy setting to stop Google from doing therefore.
While saying the feature to a group of journalists in india on may 31, Google’s Chief Privacy Officer Keith Enright had skilled the criticism that the feature still puts the vexation on the users to “protect their data” by finding and tweaking these privacy settings, 
“Privacy by default means that a product should operate in a manner consistent with the users expectations. It’s important to understand that many Google services and many internet services require the processing of some set of data to do the things users expect them to do… As we think about retention and deletion, we try to understand users’ expectation and then have features that are consistent with that expectation. Often times, that is not a zero retention by default,” he said.
